Instagram Prioritizes Views Over Followers with New Analytics Tool
Posting a message or video on Instagram can be seen by everyone who follows the account. Not only that, Instagram prioritizes videos posted by accounts with more followers to other users. However, videos posted by accounts with more followers are not always of high quality. As a result, other people who are not on the follower list get annoyed. To solve this problem, Instagram has changed its content (partially) analytics tool. As a result of this new change, videos that have been viewed more often on Instagram will be shown preferentially to strangers.
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Adam Mosseri, the head of Instagram, said that the number of people who saw a post is more important. And so changes have been made to the analytics tool for analyzing users’ posts. Currently, audience count is the priority for all Instagram post analytics. The first step in checking the popularity of reels, live videos, photos, carousels and stories on Instagram is the number of viewers.
Adam Mosseri has been focusing on increasing video views on Instagram for months. Not only that, he also urged Instagram users to focus on increasing the number of viewers instead of increasing the number of followers. The launch of this new feature will allow more Instagram users to view quality videos from accounts with fewer followers. Quality video creators will benefit as a result.
Source: India Today
